It’s safe to say that keywords are a must part of a website content, so they always need your extraordinary attention. In other words, you can say that using appropriate keywords is essential for the survival of your site. Besides, it is a kind of skills that require a significant amount of time. For instance, if you are selling orchids, you should think of the relevant words and include them in your articles on a regular basis. It will be great if you use the main keywords in every second paragraph, without spoiling the overall look of the article. In short, you should make sure that the content is read naturally and written without any grammatical or spelling mistakes.
Igor Gamanenko, the Semalt expert, says that you may like it or not, but keywords are an integral part of any website. They are used to target a large number of people and help you develop an understanding of what type of articles or words your audience is looking for. Some SEO specialists resort to illegal and unethical techniques such as keyword stuffing to rank the sites of their clients. Keyword stuffing can be defined as the overloading articles or meta tags of the web pages with lots of keywords, phrases, and relevant words.
For instance, if you have written meta tags or meta description inappropriately and wanted to use some keyword, again and again, it might not give you the desired results. Make sure the structure of your website is always good. And yes, you should focus on the quality content. Use the words that are relevant to the subject of your site, for instance; you can use relevant words like orchids, flowerpots, flowers, potted plants and others. This example makes it clear that not the same keyword or phrase should be repeated in all of your sentences. There has to be consistency and certain logic in your content pieces.
A good meta description, on the other hand, is something you need to pay attention to. Make sure you don’t use more than one keyword here. Take a look at the examples of the meta descriptions of other websites. Try your best to learn from them and write your meta descriptions in a way that they look flawless and have only one or two keywords.
Let me here tell you that keyword stuffing will never work for your business as the search engine crawlers will examine your site and its content for quality. If your website contains unnatural keywords and high density of a single word or phrase, its ranking will be dropped. In some cases, Google, Bing, and Yahoo might penalize or ban your site for a lifetime, and it cannot be indexed ever again.
That is why you should be careful while using a couple of keywords and don’t stuff lots of relevant words and phrases for the sake of improved rankings. The outcomes will be opposite, and you cannot achieve the desired results. We suggest you write quality content and focus on the informative articles so that the search engines love your site.